September 13, 2015: Just like a good book or a great movie, the story of your brand should keep people interested and wanting more.
August 14, 2015: When you show people how your product or service makes their lives better, you get people’s attention.
July 15, 2015: The ancient Greek aphorism “Know Thyself” can help you build a solid, differentiating brand strategy for your company.
June 16, 2015: Is your brand bold and daring, or cool and conservative? What you say and how you say it matters when it comes to branding.
May 17, 2015: Sometimes you have to go out on a limb to re-invent yourself, i.e., your business, but it can pay off in the long run.
April 18, 2015: They say curiosity killed the cat. But for marketers, curiosity could lead to the next Big Idea.
March 20, 2015: Branding takes on a deeper meaning when you connect emotionally with your customers. This month’s articles feature ways to cultivate your brand advocates and how to create a purpose-driven brand to touch the hearts and minds of your customers.