Philosopher Alan Watts talks about the unknown self below the superficial self. He says that by becoming aware of this unknown self we realize that we are connected with everything else there is. Watts wrote more than 25 books and numerous articles on subjects such as personal identity, the true nature of reality, higher consciousness, meaning of life.
Can you connect to your purpose in the universe? Knowing what you stand for can help you make emotional connections with your customers that go beyond mere transactions.
